Charm Girls Club: My Fashion Mall is a lighthearted, teen-themed business simulation for the nintendo DS, featuring strategic development and fast-paced mini-games. Players create their own customized Charm Girl avatar to join the series' four continuing characters: Emilie (with blonde hair), Anna (who has dark, straight hair), Olivia (with curly hair), and Sara (a redhead). Each girl has her own look and style, but they all are interested in having fun together and supporting one another. As the story goes, Emilie's uncle has Just opened a new mega-mall for teens, but it is anything but fashionable and fun in its current state. Players are charged with turning the mall into the cool place to hang out, by taking responsibility for shops and services in ten "Mall Drama" mini games. For the sake of the new mall's reputation (and just for the fun of it), Charm Girls can serve lattes at the coffee stand, wash puppies at the pet store, or give makeovers at the beauty salon.